Outline & slides

AP3EM2
Marketing Research Methods (BSc)
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Module description

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Reading list

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Course outline and slides

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Module assessment

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SPSS tutorials

Mario Mazzocchi
Teaching

Week

Date

Time

Room

Spk

  

Topic

11

12-Jan

11-1

1L04

MM

 Primary data collection

12

19-Jan

11-1

1L04

MM

 Hypothesis testing

13

26-Jan

11-1

1L04

MM

 Principal components analysis

14

2-Feb

11-1

GL20

MM

 SPSS tutorials -  Principal components analysis

15

9-Feb

11-1

1L04

MM

 Cluster analysis

16

16-Feb

11-1

1L04

MM

 Correlation, regression and advertising analysis

17

23-Feb

11-1

GL20

MM

 SPSS tutorials - Cluster analysis and regression

18

2-Mar

11-1

1L04

HMF

 Preference mapping

19

9-Mar

11-1

GL20

MM

   SPSS tutorials - Assignment work

20

16-Mar

11-1

1L04

HMF

   Conjoint analysis

 

MM: Mario Mazzocchi           HMF: Hal MacFie

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