Assessment

APME59
Consumer behaviour and Food Marketing (MSc)
Web page

 

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Module description

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Reading list

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Course outline and slides

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Module assessment

 

Mario Mazzocchi
Teaching

Seminars and essays

Coursework ssessment will be based on:
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An oral presentation

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A written assignment

The presentation will be based on a specific essay question.
You can find the list of topics and essay questions here.

The "seminar" will be very short (a maximum 10 minutes for each presenter) and the exercise is aimed to improve communication skills and the ability of being concise. The presentation will account for 20% of the final coursework mark and the topic of the seminar and any hint which emerged from the class discussion will constitute the basis for the formal essay to be delivered by the 18th of March and which will constitute the remaining 80% of the course assessment.

 
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List of topics and essay questions