Outline & slides

AP2 EC1
Consumer behaviour and Food Marketing (BSc) Web page

 

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Module description

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Reading list

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Course outline and slides

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Module assessment

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Module FAQ

 

Mario Mazzocchi
Teaching

Week

Date

Time

Slides

Topic

11

 13 Jan

11-1

Introduction to the course 

12

 20 Jan 11-1 Models of Consumer behaviour

13

 27 Jan 11-1 Information processing

14

 3 Feb 11-1 Attitudes, beliefs and behaviour

15

 10 Feb 11-1 The role of social influence & culture in food consumption

16

 17 Feb 11-1 Consumer & The Shop

17

 24 Feb 11-1 Consumer satisfaction and quality

18

 3 Mar 11-1 The loyalty concept: brand and store purchase propensity

19

 10 Mar 11-1 Response to advertising

20

 17 Mar 11-1   Seminar day

 

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